Minor in Marketing

Learn more: Department of Business Studies and Economics

The minor in marketing provides foundational understanding and skills in marketing while allowing students to choose electives that enhance their education in areas such as business, English communications and art. To complete the minor in marketing, students take a minimum of six courses (18 credits).

Required courses:

  • MGT120: Management and Organizational Behavior
  • MGT280: Principles of Marketing
  • MGT305: International Issues in Consumer Behavior
  • MGT390: Marketing Communications

Students also choose two of the following electives:

  • ART241: Graphic Design I
  • ART242: Graphic Design II
  • ART261: Photography I: A Mirror of Reality
  • ART262: Intermediate Darkroom and Digital Photography
  • ENG254: Writing for Professionals
  • ENG256: Writing for Public Relations
  • ENG265: Media and Culture
  • ENG374: Advertising and Consumer Culture
  • MGT312: Sports Marketing
  • MGT315: Event Planning and Facility Management
  • MGT355: Professional Selling
  • MGT399: Special Topics in Management

Students may not choose electives from within their major without permission from the appropriate department chair.