Areas of expertise: Public interest communication, linguistics
Grady is a cognitive linguist whose academic research and publications have focused on the ways in which understanding and communication are shaped by universal metaphorical patterns. He has taught linguistics at Georgetown University and the University of Maryland, and also spent a number of years as a consultant helping to analyze and develop brand names. Grady received his Ph.D. from the University of California at Berkeley.
For the past 15 years, Grady has applied his expertise to the challenge of helping create more informed and constructive public dialog regarding policy choices. He is co-founder and principal of Cultural Logic LLC and the Topos Partnership LLC – communications research and strategy firms that help nonprofit organizations develop messages that change minds and engage support. Working with Cultural Logic and Topos, Grady has helped develop message strategies for many of the country’s most influential nonprofits and foundations, in issue areas from global warming to health coverage access to early childhood development. In addition to developing effective communications strategies, he has helped develop innovative research approaches for assessing the public’s current thinking on a topic, and for testing the impacts of different ways of talking about policy-related topics.