Major in Marketing (B.S.)

Our marketing curriculum provides a blend of creative and quantitative content with emphasis on marketing decision-making and the development of marketing strategies that create and deliver value to the consumer. To earn the bachelor’s degree, students take a minimum of 21 courses (66 credits).

Business core requirements:

  • Financial Accounting
  • Managerial Accounting
  • Internet and Computing Core Certification or Microsoft Certified Application Specialist
  • Introductory Macroeconomics
  • Management and Organizational Behavior
  • Business Communication
  • Financial Management
  • Principles of Marketing
  • Ethics for Business
  • Business Law
  • Strategic Business Planning
  • Quantitative Methods for Business or Applied Calculus
  • Statistical Methods

Other required courses:

  • Introductory Microeconomics
  • International Issues in Consumer Behavior
  • Business Research Methods
  • Marketing Strategies
  • Marketing Communications
  • Internship
  • Two upper-level marketing electives