Major in Marketing (B.S.)

Learn more: Department of Business Studies and Economics

Our marketing curriculum provides a blend of creative and quantitative content with emphasis on marketing decision-making and the development of marketing strategies that create and deliver value to the consumer. To earn the bachelor’s degree, students take a minimum of 21 courses (66 credits).

Business core requirements:

  • ACC101: Financial Accounting
  • ACC104: Managerial Accounting
  • APT103: Internet and Computing Core Certification or APT304: Microsoft Certified Application Specialist
  • ECN101: Introductory Macroeconomics
  • MGT120: Management and Organizational Behavior
  • MGT212: Business Communication
  • MGT270: Financial Management
  • MGT280: Principles of Marketing
  • MGT300: Ethics for Business
  • MGT403: Business Law
  • MGT490: Strategic Business Planning
  • MTH172: Quantitative Methods for Business (or higher math course)
  • STA201: Statistical Methods

Other required courses:

  • ECN102: Introductory Microeconomics
  • MGT305: International Issues in Consumer Behavior
  • MGT350: Business Research Methods
  • MGT390: Marketing Communications
  • MGT422: Marketing Strategies
  • MGT491: Professional Internship in Business
  • Two upper-level marketing electives