NEWPORT, R.I. – Senior marketing major Elizabeth “Wizzie” Carrier of Naperville, Ill., is one of the 30 students selected nationwide to participate in the Direct Marketing Association’s IMIX program being held Aug. 2-6 in Columbia, Md.
The Interactive Marketing Immersion Experience gives select juniors and first semester seniors who are considering a career in marketing the opportunity to meet a host of industry professionals and learn about current and emerging trends in direct/interactive marketing from leading practitioners and academics.
“I am very excited to participate in the IMIX program this August,” Carrier said. “It will be a jam-packed learning adventure covering the newest marketing trends and strategies; however it will also allow for exploration amongst us students because we are expected to complete competitive projects while we are there.”
She said she hopes to learn more about the next wave of interactive marketing and how these strategies are being integrated by various companies worldwide. “I also hope to gain experience working with others, and hopefully be a part of the winning group for the project competition.”
“This year we are debuting I-MIX, the next iteration of the Collegiate Institute, offering participating students the opportunity to be fully immersed in seminars focused on interactive marketing, while maintaining a core base in direct marketing,” said Terri L. Bartlett, Direct Marketing Educational Foundation president. “This program is a triple win: it gives participating students an edge in securing a job in this highly competitive marketplace; allows DMEF to identify and support those top students as they prepare to enter the workforce; and sets the stage for the entire community by highlighting the students that are ready and eager to launch their careers in this exciting field.”
Carrier, who is currently working as a marketing intern for the non-profit Falmouth Commodores of the Cape Cod Baseball League, has career aspirations in the fields of sports marketing and broadcasting. She is working this summer to help the Commodores raise the necessary donations and sponsorships to keep the team running.
“We produced ‘Comedy for the Commodores,’ which was a comedy night fundraising event held at a local country club,” she said. “To promote this, I went on two different TV show and provided some live on-field footage to talk about the Commodores in general and really amp up the comedy night event.”
Carrier works all Commodores home games, running various promotions and on-field activities. “This internship has made me realize that Sports TV may be the way to go for my career, but also that the sports market is a thriving one even in this economy, because fans continue to support their favorite teams. This internship has provided hands on experience with sports management, sponsorship, marketing, and broadcast, not to mention I have had the opportunity to make some great contacts in the sports industry, what more could I ask for?”