NEWPORT, R.I. – Salve Regina’s student-run chapter of the American Marketing Association has raised nearly $3,000 this semester in its fight against breast cancer, making it one of the top fundraising teams supporting Making Strides Against Breast Cancer of Providence.
Fifteen members of the team have collected donations from friends, family, and fellow students and staff members to raise $2,750 in commemoration of October’s Breast Cancer Awareness month.
Team members participated in a satellite fundraising walk on the Cliff Walk on Oct. 24 and the students are looking to continue their fundraising efforts throughout the year in support of the American Cancer Society.
The AMA students hosted a cancer awareness event last week at O’Hare Academic Center, where they constructed a paper chain with each link representing the name of someone who has been affected by cancer. The chain serves as a reminder of how many people have been affected by cancer and why there must be a continued fight to bring awareness to this disease.
The AMA also launched a viral campaign, inspired by recent bullying events in the news. This Helping Others Prevail Everyday (H.O.P.E.) campaign promotes optimism and inspiration to help anyone get through a difficult time.
Team members are asking the Salve Regina community to continue spreading the message of this campaign by writing the word H.O.P.E somewhere, taking a picture of it, and then uploading it to its Facebook group page (group name: H.O.P.E.).