Salve Regina University

B.S. in Marketing

A degree in marketing provides a blend of creative and quantitative content with emphasis on marketing decision-making and the development of marketing strategies that create and deliver value to the consumer. In addition to the required courses, students select two elective courses in marketing, allowing them the opportunity to study specific areas of interest. The program also requires students to complete a three-credit internship experience.

Salve Regina's joint bachelor's/master's programs leading to a master's degree in business administration or management provide a viable option for students wishing to further their study.

Curriculum

In addition to completing the requirements of Salve Regina's Core Curriculum, students majoring in marketing take a minimum of 21 courses (66 credits).

Business core requirements:

• Financial Accounting
• Managerial Accounting
• Introductory Macroeconomics
• Management and Organizational Behavior
• Business Communication
• Financial Management
• Principles of Marketing
• Ethics for Business
• Business Law
• Quantitative Methods for Business or Applied Calculus I
• Statistical Methods
• Strategic Business Planning

Other required courses:

• Introductory Microeconomics
• International Issues in Consumer Behavior
• Business Research Methods
• Marketing Strategies
• Marketing Communications
• Professional Internship in Business
• Microsoft Office Certification or IC3 Certification
• Two additional courses from a list of upper-level marketing electives